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To manage a successful business it is important to know your competition. However where is the line between innovation and copying?

Zynga one of the worlds largest creators of online and mobile games has made it clear they are willing to copy and steal ideas from other companies and individuals as they have done with Tiny Towers and a number of other popular game titles. However does this translate to bad business, turning huge profits from copying the ideas of others?

The real question that I would love to ask is would you rather be innovative and build a unique brand or would you rather copy ideas and make bigger profits?

I don’t think their is anything wrong with using successful models and ideas to help your business grow but I am not in favor blatantly copying ideas unless you add your own innovative ideas to make them unique to your brand.

Here is a letter the creators of Tiny Towers wrote to Zynga on copying their idea.